15 Green Beauty Brands that Will Make You Rethink Your Makeup Routine

Did you know that every day, about 2 million tons of cosmetics end up in landfills? It’s true! And to make matters worse, the chemicals found in some makeup products can have an adverse effect on our health. Thankfully, many smaller and more sustainable brands are on a mission to give us zero-waste makeup options that are good for our skin and our planet! Here are 15 zero-waste and sustainable makeup brands you should check out.  

1. 100% Pure

The brand sells high quality cosmetics at affordable prices while also providing eco-friendly packaging. A popular choice with consumers, this brand produces products such as serums, day creams, night creams, face masks, body butter and more in a wide variety of smells and textures. With each purchase, 100% Pure provides a free water purification system for someone in need. 

2. Kiss My Face

The Kiss My Face lineup includes all the body care products you might need, from moisturizers to hair styling gels. These products are cruelty-free, fragrance-free, vegan, and never tested on animals, making them an excellent choice for any customer. Kiss My Face is committed to sourcing its ingredients responsibly with social and environmental sustainability in mind. They also work closely with suppliers to make sure they are producing their products responsibly. 

3. De La Terre

De La Terre is a Canadian company that offers a wide range of eco-friendly cosmetics, cleaning products, and natural hair care. They are committed to keeping their packaging as small as possible, while reusing glass jars from food producers. They are also committed to generating zero emissions, minimizing materials, eliminating animal testing with cruelty-free certifications from Humane Cosmetics Canada (HCC), and manufacturing in Canada with locally sourced ingredients whenever possible. 

4. Soapwalla

Soapwalla was founded with a mission to offer earth-friendly bath, body, and beauty products made from certified organic ingredients. They create natural, sustainably packaged soaps that are biodegradable, so they won't harm our environment. Each bar contains just six ingredients, two oils, and four natural botanicals like lavender or chamomile. 

5. Dr. Alkaitis Skin Care

In 2009, Dr. Alkaitis Skin Care was created with the goal of providing ethically sourced and formulated products for beautiful skin. This brand does not test on animals, nor do they use synthetic dyes or petroleum-based ingredients. Those can have a long-term negative effect on your skin as well as our environment. 

6. Primally Pure Skincare Section

Primally Pure Skincare specializes in natural, vegan skincare products without any toxic ingredients. Their flavored and scented lip balm is popular among customers, especially when it comes to minty flavors like peppermint or spearmint. It's made from coconut oil, organic avocado oil, organic beeswax, organic cocoa butter, shea butter, and jojoba oil to ensure sufficient moisturizing. 

7. Yany Beauty

Yany is a makeup company that started in 2008. In 2014, they transitioned to being fully organic, free of animal testing, and vegan. They have a wide range of eye shadows, lipsticks, liquid foundations, eyeliners, and mascara made with all-natural ingredients. They have also started offering skincare products that are 100% biodegradable. 

8. Ere Perez

Ere Perez was founded by two of Hollywood's leading makeup artists who share the same passion for giving back to the planet. Its mission is to help you look good and feel even better about your routine. The company is committed to delivering high-quality, cruelty-free products without sacrificing performance. 

9. Rahua

RAHUA beauty products are made from natural ingredients and are cruelty-free. In addition to the standard lipsticks, nail polishes, and other cosmetics you would expect to find in a beauty line, they also offer options for men’s grooming like face washes, beard oils, and deodorant. The products range in price depending on what you’re looking for but generally fall within the $20-$40 range. 

10. Gabriel Cosmetics

Established in 2004, Gabriel Cosmetics is an eco-conscious cosmetics company with a commitment to social responsibility. All of their products are made using renewable sources and sustainable materials and they don't do animal testing on any of their ingredients. All containers are recyclable and everything they sell is 100% vegan, so even vegans can feel safe using these products! 

11. Mineral Fusion

Mineral Fusion cosmetics are made without the use of fillers, preservatives, or harmful additives. They offer a wide range of products including minerals such as linoleic acid that help to restore moisture balance and protect the skin's natural barrier function. Mineral Fusion also provides education on its website about how to be more mindful in your daily life. 

12. Ecco Bella

Ecco Bella is a brand that puts love into every one of its products. They sell eye shadows, lipstick, and all-natural mascara that are cruelty-free and made from organic ingredients. In addition to their animal-friendly policy, they use plant-based packaging with recyclable materials for their makeup. They also offer a variety of shades, textures, and types of makeup to suit everyone’s needs. 

13. Farsali

Farsali is another brand conscious of its makeup ingredients as well as its packaging with bottles made from recyclable plastic. Farsali also offers over 100 color shades—many of which include vegan and vegan matte options. In addition, they offer products like concealers, eye primers, lipsticks, and blushes.   

14. Beautycounter

Beautycounter has always been committed to clean and cruelty-free products. Their most well-liked product is the BB Cream, but they also have tinted moisturizers, foundations, and lipsticks made with safe ingredients. Their tinted eye primer has a mineral base that’s paraben-free and their smooth powders are talc-free.  

15. Benecos

Benecos has been a leader in natural, vegan beauty for over thirty years. They offer many sustainable products, such as eco-friendly makeup with ingredients like organic shea butter, jojoba oil, mango seed butter, and grapefruit seed extract. All their eyeshadows are 100% vegetarian. They also offer a range of quality haircare products such as shampoos and conditioners made from certified organic plant oils that are silky-smooth on the scalp while they detangle the hair. 

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