Uber Green is a ride-hailing service by Uber that focuses on sustainability by offering customers the option to choose electric or hybrid vehicles for their trips. This initiative is part of Uber’s broader commitment to becoming a fully electric, zero-emissions platform by 2040. Uber Green encourages drivers to switch to eco-friendly vehicles by offering incentives and reducing their service fees for those who drive electric or hybrid cars. The brand emphasizes the environmental benefits of choosing Uber Green, such as reducing carbon emissions and air pollution, positioning itself as a leader in sustainable urban mobility. By integrating sustainability into its branding, Uber Green appeals to environmentally conscious consumers who want to reduce their carbon footprint while enjoying the convenience of ride-hailing. This service reflects Uber's dedication to promoting greener transportation options and contributing to a more sustainable future for urban travel.