Too Good to Go is a brand dedicated to fighting food waste by connecting consumers with surplus food from local restaurants, bakeries, and grocery stores at reduced prices. The brand's mission is to make it easy for people to take action against food waste, which is a significant contributor to global carbon emissions and environmental degradation. Too Good to Go emphasizes the environmental impact of reducing food waste, positioning itself as a leader in sustainability within the food industry. By rescuing unsold food and redirecting it to consumers, the brand helps to lower the carbon footprint associated with food production and disposal. Their app-based platform not only empowers consumers to make more sustainable choices but also supports businesses in becoming more environmentally responsible. Through its branding, Too Good to Go promotes a more sustainable food system, making it accessible and appealing for everyone to contribute to the fight against food waste.
